Order received
Hi [Name]! Did your order arrive safely? If you like it, a quick word about your experience would help us a lot. It takes 30 seconds, typed or as a voice note: [link]
WhatsApp guide
WhatsApp templates to request a testimonial
A good request fits in three lines: a personal thank-you, a specific ask and an easy way to reply. Here are 16 templates sorted by situation. Replace the words in brackets, then copy the message or open it straight in WhatsApp.
Free up to 10 testimonials, no credit card.
After a delivery (e-commerce)
One week later
Hi [Name], you've been using [product] for a week now. How is it going? Your feedback helps other customers decide: [link]. Thank you!
After a coaching session
End of a session
Thanks for today's session, [Name]! If you have a minute, share in a few words what has changed for you since we started. Voice notes welcome: [link]
End of a program
[Name], well done on everything you achieved these past weeks. Would you share your experience? It could help someone who is still hesitating: [link]
After a freelance project
Project delivered
Hi [Name], the project is delivered, thanks for trusting me. If you're happy with it, a short testimonial about working together would mean a lot: [link]
Short version
Thanks again [Name]! Two lines about working together? [link] 🙏
After an agency project
Launch day
Hi [Name], [company]'s new site is live! The whole team thanks you. Would you leave us a testimonial about the project? Two minutes is enough: [link]
After the first results
Hi [Name], you've seen the first results of the campaign. Would you be happy to describe them in a few words? [link]
After a local service (salon, gym, real estate)
Salon
Thanks for coming in, [Name]! If you love the result, a short review would make our day: [link]
Gym
Congrats on your first month, [Name] 💪 What keeps you coming back? Tell us here: [link]
Real estate agent
Hi [Name], congratulations again on your new home! A few words about how we helped would guide future buyers: [link]
Follow-ups
First follow-up (3 days later)
Hi [Name], just a gentle nudge about the short testimonial. It only takes 30 seconds: [link]. Thanks in advance!
Second and last follow-up
Hi [Name], last message from me: if you have a moment to share your feedback, it's here: [link]. If not, no worries at all, and thanks again for your trust.
Format requests
Video testimonial
[Name], would you record a short video (30 seconds, right from your phone) about your experience? The link opens the camera, no app needed: [link]
Voice note
No time to type? Just send me a 30-second voice note about your experience, or use this link: [link]. Thanks [Name]!
Permission to publish a screenshot
Hi [Name], your message earlier really made my day! May I publish it on our website with your first name only (no number, no profile photo)?
When to send the message
- Right after a positive moment: delivery, a result, a spontaneous thank-you.
- In the same chat you already use with the customer, not a new thread.
- On weekdays, during the day: avoid late-night messages.
- One request, then two follow-ups at most, a few days apart.
Mistakes to avoid
- Sending one long, impersonal message to every customer.
- Asking while an issue is still open.
- Forcing a format: let customers choose text, voice or video.
- Publishing a screenshot without explicit permission.
- Offering a reward in exchange for a positive review.
Frequently asked questions
Can I send these from WhatsApp Business?
Yes. The templates work with WhatsApp and WhatsApp Business, where you can also save them as quick replies.
Should the message include a link?
It helps: the customer replies in one tap and the answer lands in the right place. With Plausa, the link opens a form with no account to create.
How many follow-ups should I send?
Two at most, a few days apart. Beyond that, the request becomes pushy.
Can a voice note be a testimonial?
Yes, with the customer's consent. It can be transcribed, or published as audio if they agree.
Can I edit a customer's words?
Fixing typos is fine, changing the meaning is not. Keep the original and have the published version approved.
WhatsApp guides
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