An already-open conversation
A request email lands next to an invoice and a newsletter, and often never gets reopened. A WhatsApp message lands in a thread the client checks several times a day.
WhatsApp guide
WhatsApp messages that actually get a reply
WhatsApp is used by well over 90% of internet users across most of Latin America and by a large majority of consumers in Southern Europe — it is already the channel where you talk to clients, long before email. The bottleneck is not the tool, it is the message. Here is why WhatsApp gets replies where email gets ignored, how Plausa generates a pre-filled link that ties each reply back to the right request, and six templates ready to copy.
Free plan: up to 10 testimonials, no card required.
Why WhatsApp gets replies and email doesn't
A happy client almost always agrees to leave a testimonial. What changes the reply rate is the channel and the effort you ask for at the moment the message lands.
A same-day reply
On a conversation channel, replying costs one thumb and a few seconds. Email requires opening, drafting, and, most of the time, forgetting.
Whatever format the client prefers
Two typed lines, a 30-second voice note, or a video shot on the fly: all three produce a usable testimonial, with no form to fill in.
A channel with massive reach
Adoption runs well past 90% across most of Latin America and covers a large share of internet users in markets like France and Spain — the scale that explains why asking here beats other channels.
How it works in Plausa
The idea: Plausa prepares a link that opens WhatsApp with the message already written, and keeps track of who replied to what.
1. wa.me link generation
From your collection form, Plausa generates a https://wa.me/ link carrying your default message, already written, with your collection link dropped inside.
2. The ?wa= tracking token
The collection link carries a unique ?wa= parameter per request: when the client clicks and replies, Plausa automatically ties their reply back to that exact request, with nothing to log manually.
3. One-tap manual send
On the Free and Starter plans, the message goes out from your own WhatsApp number: you tap the link, WhatsApp opens, you confirm the send. No Meta limits to manage.
4. WhatsApp Business gateway (Pro plan)
On the Pro plan, an official WhatsApp Business Platform gateway sends the request automatically after a delivery or a high NPS score, and receives the client's reply through a webhook, straight into your dashboard.
5. Moderation before publishing
Every reply — text, transcribed voice note, or video — lands in a review queue. You read it, compare it against the original, and approve it before anything reaches your wall.
The wa.me link and the tracking token
Here is the exact structure of a link Plausa generates: the client's number (or yours for a manual send), a URL-encoded message, and your collection link carrying the ?wa= token inside the text.
https://wa.me/14155550123?text=Hi%20Alex!%20Thanks%20again%20for%20trusting%20us.%20Could%20you%20share%20your%20take%20in%20a%20couple%20of%20lines%3F%20Text%2C%20voice%20note%2C%20or%20video%2C%20whatever%20works%3A%20https%3A%2F%2Fgetplausa.com%2Fc%2Facme-studio%3Fwa%3Dabc123The ?wa=abc123 parameter at the end of the collection link is the unique token for this exact request: it is what lets Plausa attach the reply to the right client without you tracking it yourself.
Raw message before encoding
The text after ?text= in the link above, before spaces and punctuation get encoded — this is what you edit in Plausa, the encoding step is automatic.
Hi Alex! Thanks again for trusting us. Could you share your take in a couple of lines? Text, voice note, or video, whatever works: https://getplausa.com/c/acme-studio?wa=abc123Six message templates ready to copy
Replace what's in brackets. Each template names the specific context to avoid the generic-sounding ask that gets ignored.
Hi [Name]! Glad [the specific result] is working out for you. Would you mind sharing that in a couple of lines here — text, voice, or video, your call: [link]?
Hi [Name], just bumping this in case it got buried: [link]. No worries at all if now isn't the time.
Got two minutes for a quick video on your phone? Thirty seconds is plenty, and it lands better than a long write-up: [link]
You scored us a 9 — thank you! Mind sharing two lines on what made the difference? It stays right here: [link]
Send at most one follow-up: beyond that, the request turns into pressure and hurts the relationship.
Pitfalls to avoid
- Never send bulk messages outside Meta-approved templates: the Cloud API requires pre-approved templates for any automated send, or the number risks getting banned.
- Always get explicit consent before publishing a name, voice, or video; a "yes, you can publish it" reply in the chat counts as proof — keep it on file.
- Never follow up more than once: beyond that, the request turns into pressure and damages the relationship.
- Don't send the request from a generic number unconnected to the client: personalization is what drives the reply rate.
- Don't drop a bare link with no context: always name the specific work done, or the message reads like spam.
Frequently asked
Do I need a WhatsApp Business account to use the wa.me link?
No. The pre-filled wa.me link works with a regular WhatsApp account. The WhatsApp Business gateway is only needed for automated sending on the Pro plan.
How does Plausa match a reply to the right request?
Through the unique ?wa= token embedded in the collection link sent to each client: when the reply comes in, it's automatically tied back to that specific request.
Can I send my requests in bulk over WhatsApp?
Not outside Meta-approved templates. One-to-one manual sends via wa.me are unlimited, but automated bulk sending requires templates validated through the Cloud API.
What is the WhatsApp Business gateway on the Pro plan?
It's an official connection to the WhatsApp Business Platform: it sends the request automatically after a trigger event (delivery, high NPS score) and receives the client's reply via webhook, with no manual step on your side.
Are replies published automatically?
No. Every reply goes through a moderation step: you read it, compare it with the original, and approve it before it can appear on your testimonial wall.
Can a voice note become a publishable testimonial?
Yes: transcribe it, import the text as a reply, and Plausa polishes it while keeping the original version visible alongside.
You might also like
Send the right message, at the right moment
A pre-filled wa.me link, a tracking token, moderation before publishing: Plausa handles the mechanics, you keep the relationship.
Start for free